UX Design
Client
Bridge Bank
Project Type
UX Design
Project Start
Feb 8, 2023
Project overview
The Bridge Bank Mobile App project was initiated to create a modern, user-centered mobile banking solution tailored to the needs of Cambodian users. Starting in February 2023, this project involved designing both the UX and UI, focusing on delivering an intuitive yet visually distinctive experience that aligns with the bank's brand identity and user expectations.
Problem
One of the primary challenges was meeting the client's evolving vision, especially concerning the home screen and service icons. The client required an innovative and unique approach to design that would set the app apart from competitors. This required a delicate balance between creativity and functionality, pushing the design to be engaging while still adhering to core usability principles. Given the tight timeline and critical user experience requirements, this project also demanded work outside typical hours, with some weekends dedicated to aligning with the business needs.
Solution
To address these challenges, I focused on iterative design sprints and regular client feedback sessions to refine the interface and icons continuously. For the home screen, I introduced a clean, organized layout that could support a variety of user needs at a glance. The service icons were custom-designed to be both creative and intuitive, making it easy for users to quickly recognize and access the app's core functionalities. Each design choice was made with a strong focus on aligning with the local user context in Cambodia, ensuring relevance and usability.
Result
Some phases of the Bridge Bank Mobile App was successfully completed, delivering the main services and a robust design system that can be easily scaled in future phases. The design was handed off seamlessly to a development team in Malaysia, equipped with clear guidelines to ensure consistency. This initial phase established a strong foundation for the app’s ongoing development and contributed to a distinctive user experience that balances creativity and functionality.
